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  • Persuasive Presentation & Data Storytelling: A Whole-Brain Guide with Prof. Steve Franconeri

Persuasive Presentation & Data Storytelling: A Whole-Brain Guide with Prof. Steve Franconeri

  • June 04, 2024
  • 12:00 PM - 1:00 PM
  • Virtual (Zoom info provided in registration confirmation and reminder emails)


Registration is closed

Join us at noon CT on Tuesday, June 4th for an interactive webinar with Prof. Franconeri on Persuasive Presentation and Data Storytelling: a Whole-Brain Guide.

You – and your employees – have great ideas. To be implemented, those ideas need to be presented engagingly, clearly, and memorably. Unfortunately, most presentations are confusing and overwhelming. In this webinar, we’ll review a practical toolkit of research-backed best practices in information design and data storytelling that will transform 45-minute firehose presentations into efficient 15-minute primers for productive discussion and decisions.

In this 1-hour virtual session, you'll learn:

  • Why everyone suffers from the ‘Curse of Expertise’ and how to defeat it. Presenters forget what it’s like to hear something for the first time. Learn techniques adapted from learning science and design that help you defeat your Curse.
  • How to design slides that can be understood in seconds (not minutes). Learn the cognitive science behind creating slides and handouts that distill complex data into actionable insights.
  • How to polish your presentation. We’ll cover the top 5 graphic design rules that you need to use to look trustworthy and professional.
  • All attendees will receive free access (6 hours of content) to ExperCeption’s comprehensive online training materials.

Who should attend? Any professional looking to sharpen their presentation abilities and Learning & Development leaders who select training programs to upskill employees' communication skills.

Dr. Steven Franconeri is Professor of Psychology at Northwestern University, with appointments at the Kellogg School of Management, HCI+Design, and Computer Science. He directs a world-leading research lab on the cognitive science of data visualization and clear, persuasive data presentation.

Dr. Franconeri has taught data storytelling, dashboard design, and presentation skills to thousands of students and professionals across industries through his online courses, live workshops, and extensive organizational consulting. Read more here.


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